Date and Time
Thursday May 16, 2019
11:30 AM - 1:30 PM EDT
Website
Contact Information
Register at traversecity.score.org
Description
Data is the New Currency
Workshop is May 16
Discover how data has become the new currency in marketing and how you can put it to use to grow your business.
We will explore the new user experience when it comes to content consumption, and how to personalize your advertising based on viewing habits.
SCORE welcomes our Spectrum Reach panelists: Megan McGowan, Advanced Advertising Sales Manager (Midwest), Ben Haight, Advance Advertising Sales Manager (Texas), and a local ad agency special guest, to lead the discussion and answer attendee questions about all things data.
3 key learnings
- Expert insights into the three types of data
- Real world, data driven marketing examples
- Actionable insights on making data work for your business
Bring your appetites, as a light lunch will be provided by the sponsor.
11:30-1:00 pm in the McGuire Community Room at the Traverse Area District Library, 610 Woodmere Avenue in Traverse City.
Traverse City's award-winning SCORE chapter offers their workshops FREE.
