Traverse City Tourism

About Us

Organized in 1981 as the Traverse City Area Convention and Visitors Bureau, Traverse City Tourism (TCT) is an independent nonprofit that serves as the area’s official destination organization. Our mission is to promote, protect and enhance the Traverse City region, securing our position as a premier, four-season destination. TCT promotes the greater Traverse City area as a leisure and business destination and enhances its public image as a dynamic region with an excellent quality-of-life. Through the impact of travel, Traverse City Tourism helps strengthen the local economy and supports a thriving entrepreneurial community.

Traverse City Tourism works to enhance, reinforce, and develop the Traverse City brand, telling the story of our beautiful area to potential visitors and in-market travelers through advertising, marketing, tradeshows, publications, sales missions, media relations, and visitor services. Our experienced and knowledgeable team members are motivated by pride in their community and a desire to advance its economic well-being without sacrificing the values that make it such a special place.