SCORE Workshop Digital Advertising

Our next lunchtime workshop will get you on the right path. "The Whys and Hows of Digital Advertising" will explain the different ad options (paid search, display, retargeting) and how to create the most effective digital ads. We'll also show you how to measure that effectiveness with metrics and evaluation.

The workshop is scheduled for Thursday, March 23, noon-1 p.m., at the Traverse Area District Library, 610 Woodmere. Attendance is limited; preregister now. Feel free to bring your lunch.