SCORE Traverse City continues its free Digital Marketing series with “Social Media Marketing –Intermediate to Advanced.” Held Thursday, March 12, the workshop runs from 11:30 am to 1:00 pm in the McGuire Community Room at the Traverse Area District Library in Traverse City.
The power of social media is undeniable, with nearly 3 billion users worldwide. If you’re sharing and tweeting to promote your business, you may also be wondering: where’s the return on investment for your efforts? This session is meant to be an open discussion where attendees can work through burning social media questions.
Answering those questions will be Gillian Niemisto, Senior Content Marketing Project Manager at Oneupweb. She’ll discuss how to get the most out of your social media marketing. This workshop will take a deeper dive into topics like content planning and trend research, paid posts and platform engagement. Attend the session to learn how you can better utilize social media to help your company succeed in today's highly competitive marketplace.