Free SCORE Workshop on Small Business Marketing

Description

Traverse City’s award-winning SCORE chapter announces a free evening workshop on Tuesday, Sept. 12, from 6:30 pm – 8:00 pm. The workshop, “Small Business Marketing 101,” will be held in the McGuire Community Room at the Traverse Area District Library on Woodmere Ave.
At this workshop, attendees will learn how to identify customers and build brand awareness. Marketing is an important area of focus for all entrepreneurs, as driving sales are critical to the success of small businesses.
What You’ll Learn:
 

• An overview of marketing basics, including target customers, marketing planning and budgeting for your start-up or growing business
• Understanding the four P’s of marketing
• Marketing resources available to help you develop a marketing plan

• Those thinking about starting a business
• Entrepreneurs in the early start-up stages
• Existing businesses that want to improve their marketing efforts