SCORE Workshop

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Name: SCORE Workshop
Date: February 14, 2019
Time: 12:00 PM - 1:00 PM EST
Event Description:
A free business workshop covering content creation for digital marketing will be offered by SCORE TC. Held on Thursday, February 14, from 12:00 pm – 1:00 pm, the workshop will take place in the McGuire Community Room at the Traverse Area District Library on Woodmere Ave.
            All marketing starts with great content but it is critical to an effective digital marketing campaign. Your messaging may be the same across all marketing platforms but the tone should be specially tailored to each platform. Learn how to best utilize social media to gain insights that will inform how and what type of content to create.
            Fernando Meza, CEO of OneUpWeb will be back to present on content creation. This will be an interactive workshop so bring your questions! DIY tips on how to create and write good copy will be shared. Learn about new trends, the proper use of video, the importance of blogging and how to share this content to optimize engagement.
SCORE workshops fill up fast and space is limited!  Visit to reserve your seat.
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