A virtual workshop, “Marketing with Clarity and Purpose” is coming up on Thursday, December 10. It will run from 11:30 am to 1 pm, presented by SCORE Traverse City. The latest workshop from the volunteer-run business mentoring group, learn real world marketing tips from a local expert.
Humans now have a shorter attention span than goldfish. Is your marketing as clear and concise as possible? Are you making your customer the hero? In this workshop, Dave Doran, OneUpWeb's Director of Strategy, will examine strategies for talking clearly about your customer, rather than your company, so that they understand more quickly the benefits they’ll get from using your product or service. We’ll also look at some real-world before-and-after marketing copy that shows just how much words matter.
