Hubbell Farms

About Us

Hubbell Farms is a family-run farm market in Williamsburg, Michigan—just minutes from Traverse City—offering fresh fruit, homemade treats, and a fun, family-friendly farm experience in Northern Michigan.

Located on M-72, the Hubbell Farm Market is a must-stop for visitors exploring the region. Guests can shop locally grown fruits and vegetables, homemade pies, caramel apples, hand-scooped ice cream, and a wide selection of Michigan-made products. The market also serves breakfast and lunch, including authentic Mexican food made fresh daily. A new coffee bar is coming in 2026, creating the perfect place to relax and enjoy the farm atmosphere.

Hubbell Farms grows a variety of crops including sweet and tart cherries, apples, plums, pears, and peaches, bringing fresh seasonal produce straight from the orchard to the market. In the fall, the farm becomes a popular destination for families with U-Pick apples, wagon rides, a pumpkin patch, a corn maze, and outdoor games for all ages.

Guided by their motto, “Farm to Family,” the Hubbells are passionate about sharing Northern Michigan agriculture with locals and visitors alike. The Hubbell family has been farming in the Williamsburg community since the 1940s, and today Chris, Janet, and Brandon Hubbell continue to welcome guests to experience the farm.